Hampshire businesses benefit from University of Winchester students’ innovation expertise
The two businesses taking part in the iLab initiative were Binky Bear and Splendid Fred Records. Binky Bear publishes read and explore books about a bear who loves adventure. Splendid Fred Records is an original music and spoken-word label launched in 2015 and based in Winchester.
Binky Bear and Splendid Fred Records both set a challenge relating to their business objectives for the students to investigate in teams. The teams had four weeks to undertake market research and creative thinking before submitting an innovation concept report outlining their recommendations.